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Title Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - Seventh editionBook/Monograph
Name(s) Saunders, Mark, 1959-
Lewis, Philip, 1945-
Thornhill, Adrian, 1945-
Publication New York : Pearson Education, 2016
ISBN 9781292016627
Language English;
Physical Details xxvi, 741 pages; illustrations; 26 cm
Classmarks 650.072
Subjects Business--Research; Business--Research--Data processing;
Notes Revised edition of Research methods for business students, 2012
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index


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Barcode Location Shelf Shelfmark Status Category
BAL0000021627Issam Fares Library Learning CenterStacks650.072 - S257r7AvailableStandard Loan
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